It is not a choice, but a responsibility
Fashion is one of the most harmful industries to the environment, as large quantities of water are required for production and even more is contaminated due to improper disposal of chemicals and waste. But it doesn't need to be like this. Doria & Dojola employs a "blue" approach to fabrication in order to combat this practice. This is done by reducing the amount of water and chemicals used during production, re-using waste yarns and recycling ocean plastic.
"Blue" Swim Shorts
Following our commitment of sustainable fashion, we are proud to announce the Save the Ocean Swim Shorts made entirely from recycled ocean plastic. Currently, there are over 269,000 tonnes of plastic spread across the oceans, destroying the habitat of marine life and killing it due to entanglement or ingestion. The print created for these shorts reflects this fact and aims to inspire conversation and reflection in the consumers and their surroundings. It takes up to 6 plastic bottles to make one pair of swim shorts, clearing the ocean of plastic bit by bit with every pair sold.
"Blue" Marina Stole
Microplastic pollution in our water supply is a growing concern and causes the accidental ingestion of up to 5 grams of plastic a week, which amounts to 20 Kilos of plastic in a lifetime. These are used to coat fabrics like denim and are gradually released into the water supply when washing the fabrics. For this reason, we partnered with Candiani in order to develop the Marina stole, made entirely from natural and biodegradable ingredients. The technology used to achieve this is called “V-Sizing”, which replaces all hazardous chemicals required during sizing, including PVA, thus resulting in a micro-plastic free dye process. The pattern featured on the material is unique to each scarf and is reminiscent of the Genovese seaside, where the material historically finds its origins.